Similarweb traffic data for February 2026 identifies the five largest direct competitors to 1xBet globally: Betway, William Hill, Tipico, Pari.ru, and a broader group of international betting platforms.
1xBet's Top 5 Competitors in 2026
Betway leads as 1xBet's primary competitor by traffic crossover, offering a similarly international appeal with strong coverage of football, cricket, and esports. William Hill brings decades of brand heritage and a trusted regulated environment. Tipico is dominant in German-speaking markets. Pari.ru serves the Russian-language audience that 1xBet also targets heavily.
Beyond the Similarweb top five, additional competitors identified across independent review sites include: 22Bet, Melbet, Parimatch, BetWinner, and MegaPari – all of which share significant feature and audience overlap with 1xBet.
1xBet Competitor Rankings February 2026
- Betway – Top global competitor by traffic crossover, UKGC licensed
- William Hill – Established UK bookmaker with high trust rating
- Tipico – German-speaking market leader with regulated status
- Pari.ru – Russian-language market competitor with overlapping audience
- 22Bet / Melbet / BetWinner – Technical clones sharing software platform
"According to Similarweb, Betway is 1xBet's top competitor by traffic crossover in February 2026, followed by William Hill and Tipico."
For bettors choosing between 1xBet and its competitors, the key differentiating factors are licensing jurisdiction, market depth, payment flexibility, and regional availability. Each competitor excels in at least one of these areas while closely matching 1xBet's core offering.
